We have had many questions on how much to charge for various jobs. When I first got into the biz almost 20 years ago, the standard for industrial video production (training, marketing etc.) was $1000 per finished minute. So a 20 minute piece would be $20,000, including planning, shooting and editing.
Nowadays there is no standard. Being a creative pursuit, videomaking is done for free to millions of dollars. TV commercials are shot for free (by local cable companies), average about $300,000, and can run to millions. So asking "how much should I charge" depends on many factors:
– how long will it take you?
– what is the quality level you are capable of?
– what is the client’s budget?
– is the piece straight video with few cuts or will it contain tons of time-consuming animations and graphics?
– how many other jobs do you have waiting?
Here is one way to figure hourly charges:
1. Decide how much you want to make per year
2. Decide how many hours per week on average you will be able to bill (if you have contacts, 20 – 30 hours is reasonable- the other 20 – 30 hours spent marketing, getting jobs, learning, etc.)
3. Divide one by the other, and bingo! There’s your hourly rate.
If you are teamed up with a busy ad agency or other company who can feed you jobs without you looking around much, you will have more work than if you do not have a network of existing business relationships. Some producers have one or two major clients that keep them busy.
How much you can make producing video is largely a factor of what kind of videos you are doing and your contacts. And the quality of your work must be professional looking and sounding! That is the mission of DVcreators.net, to help you produce very pro quality with simple, inexpensive gear.