Neilsen recently released a report on U.S. household video viewing habits. The survey reported viewers spent slightly more (2%) time watching TV in the first quarter of 2009 compared to the first quarter of 2008, while time spent watching video on the internet increased 53%.
Still, viewers spend an average of only 3 hours watching video on the internet, up from about 2 hours last year, vs. 153 hours watching TV, vs. 151 last year.
The number of people who watch video on the internet increased 13%, from 115 million to 131 million.
What can we conclude from this survey?
- Well, it’s impressive that almost half the number of people who watch video on TV also watch video on the internet, I would have guessed less.
- I was also surprised that TV viewing increased… I would have thought this number was declining.
So what does the future hold? It doesn’t take a crystal ball to predict that internet video viewing will continue to rise dramatically every year. Even though internet video’s been around for a long time, many people have only just discovered YouTube, and don’t realize many of their favorite TV shows are available online on demand.
Few people have a computer connected to their TV, but growth here is exploding as well.
Even after 15 years, internet video is still in its naissance. Old habits die hard, and people have been watching TV for more than half a century.
Still, if faster internet becomes more widely available, after the next 5 years, I expect people to be watching as much video on the internet as on cable or satellite TV.
All the numbers in the report are here.